The Monaco Bag is a fashion marvel that debuted on the Winter ’23 Paris runway in March and is now the centerpiece of a captivating campaign featuring still-life imagery and portraits. This campaign showcases the undeniable charm of Eliza Douglas, the timeless allure of Vittoria Ceretti, and the magnetic presence of Qin Lei. These visuals grace window installations across the globe, inviting fashion enthusiasts to embark on a journey of sartorial discovery.
The Monaco bag collection is set to be unveiled in September 2023, ushering in a new era of fashion excellence. It is renowned for its larger-than-life bags that defy conventions with their unmistakable supple touch and tactile allure. Crafted from the softest leather and proudly bearing the iconic double-B logo, these bags, wallets, and cardholders seamlessly blend into any setting with their unassuming yet undeniable style.
This month marks the debut of custom displays at Paris’s iconic Galeries Lafayette, aligning perfectly with the grand opening of Balenciaga’s accessories store on July 31st. These global installations showcase the multifaceted charm of the Balenciaga bag. Mannequin arms grace the walls and columns, illustrating the bag’s versatility and generous storage capacity. These synthetic limbs convey the seamless transition from bag to practical use, whether it’s balancing sunglasses, holding coffee cups, or hoisting phones skyward. The displays feature a luxurious grey microsuede fabric, reminiscent of Balenciaga’s elegant aesthetics.
The grand unveiling in Paris is just the beginning, as the displays will tour Balenciaga stores worldwide, allowing fashion enthusiasts to immerse themselves in the world of Balenciaga’s exquisite accessories.