According to recent findings by ThreadSpy, a team of fashion experts, Nike’s sneakers have claimed the throne of social media affection, with the Nike Air Force 1 being the hottest sneaker worldwide. Originally created by Bruce Kilgore in 1982, the Nike Air Force 1 has since undergone transformations and now enjoys widespread adoration, earning an impressive rating of 8.29 out of 10.
The Nike Air Force 1 is the undisputed champion of social media, with 1.9 billion TikTok tag views worldwide and an astounding 2.6 million Instagram posts, solidifying its reign. Furthermore, Nike, as a footwear powerhouse, boasts a staggering 301 million followers, unmatched by any other sports brand.
In the second spot is the Nike Dunk, scoring an impressive 8.24 out of 10 in the social media sneaker hierarchy. The Nike Dunk’s popularity extends beyond social media metrics, as it is one of the most sought-after sneakers in terms of online search volume. With approximately 2.3 billion TikTok tag views and 1.6 million Instagram mentions, the Nike Dunk’s straightforward design and versatile color options contribute significantly to its widespread acclaim.
Taking the third position is the Nike Air Jordan 1, with a score of 8.19 out of 10. This iconic sneaker, fueled by the influence of Michael Jordan and Nike’s strategic marketing, enjoys a significant presence in the digital realm, including 1.2 billion TikTok tag views and 2.5 million Instagram hashtags. The enduring legacy of Michael Jordan in the world of basketball and Nike’s marketing prowess have contributed to the Nike Air Jordan 1’s remarkable journey to popularity.