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ARE MASS BRANDS PUSHING THE MAINSTREAM BOUNDARIES, AS EXAMPLED BY H&M’S SELECTION OF HERON PRESTON AS FASHION ADVISOR AND ZARA’S STRONG CONTENT AND MARKETING?

H&M'S

Mass-market brands are redefining their identities and diversifying their product lines to reach a more diverse and discerning audience. They are leveraging digital technologies, embracing cutting-edge tools like digital avatars for marketing, and collaborating with innovative designers to stay relevant and at the forefront of fashion trends. These strategic moves are driven by the recognition that embracing change and innovation is essential for long-term success. The fashion industry is witnessing exciting transformations as mass brands adapt to evolving consumer expectations and market dynamics.

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