Bottega Veneta is set to unveil its new Paris flagship store at 12 Avenue Montaigne on September 25th. This marks the brand’s first store designed by Matthieu Blazy, and it spans two floors. The boutique blends Italian artistry with contemporary aesthetics, offering an immersive experience that spans from history to the future.
The store reflects Bottega Veneta’s deep commitment to craftsmanship through unique furniture and fixtures. Custom wood and glass hanging rails, crafted by skilled artisans in Venice, highlight the brand’s dedication to artistry. The boutique features plush leather seating and woolen carpets, providing a tactile and innovative dimension that mirrors the essence of Bottega Veneta’s collections. The layout incorporates modular shelving units that encourage exploration.
The experience begins at the entrance, where a distinctive glass handle, created by the Venice-based Japanese glass artist Ritsue Mishima, adorns the front door. Brass hooks and handles throughout the store echo Blazy’s signature Drop motif, and individual Drop elements on the store mirrors create a rippling effect inspired by Venice’s fluid cityscape.
The grand launch of 12 Avenue Montaigne will showcase the entire Winter 23 collection, offering a wide range of Bottega Veneta product categories. Additionally, the store will provide an exclusive in-store personalization service for select leather goods, adding a unique touch to the luxury shopping experience.
