Style ARE MASS BRANDS PUSHING THE MAINSTREAM BOUNDARIES, AS EXAMPLED BY H&M’S SELECTION OF HERON PRESTON AS FASHION ADVISOR AND ZARA’S STRONG CONTENT AND MARKETING? Mass-market brands are redefining their identities and diversifying their product lines to reach a more diverse and discerning audience. They are leveraging digital technologies,... Anne HarrisonOctober 25, 2023